Old Media Meet New

Kevin McKenna
The New York Times


As the Internet and other new media emerge, traditional publishers are finding themselves with new opportunities and new competitors. What have they learned so far about this new communications frontier, and how will it change the roles of information providers and users? What moves publishers and consumers into a new realm is the unique potential of the Internet in four areas: immediacy, interactivity, customization and the ability to search a database. My presentation will discuss what The New York Times and other publishers are doing in these areas to reinvent themselves on the Internet, as well as the privacy issues surrounding the vast databases we are compiling on our usage and users.


Kevin McKenna is a Knight Journalism Fellow for the 1997-98 academic year at Stanford University, on leave from The New York Times, where he had been an editor for 13 years.

Most recently, he served for more than two years as editorial director of The New York Times Electronic Media Company, a group formed in 1995 to oversee the newspaper's on-line and multimedia endeavors, including The New York Times on the Web, of which he was founding editor.

He began his career as a reporter for The Associated Press in Los Angeles and Raleigh, N.C., and spent five and a half years in Paris as an editor for The International Herald Tribune. He joined The New York Times as a copy editor in 1984, and went on to serve as assistant foreign editor, deputy news editor and assistant metropolitan editor.

He graduated from the University of Southern California and has a master's degree in journalism from Columbia University.