Three primary trends in the Internet market - personalized content, electronic commerce and application hosting - promise to fundamentally alter the way in which the Internet will be used in the next 3-5 years. These trends are placing new requirements on database infrastructure using databases as multimedia content stores, web scripting platforms, transactional engines and directories. The discussion will provide an overview of these market trends, their implications for database infrastructure, and the integration of a number of new technologies - XML, Javascript, Enterprise Java Beans, LDAP-based Directory Services that promise to fundamentally change the way in which databases will be used in the near future.