Gio Wiederhold PDM 10
4. Causes provide the leverage
•Language of analyst / Language of modeling
•Many causes -- independent variables
–A few may be controllable
–Some may be controlled by our competition
–Others are forces-of-nature
•Even more effects -- dependent variables
–A few may be desired
–Some may be disastrous
–Many are poorly understood
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•Intermediate effects
–Provide a means for measuring effectiveness
–Allow correction of actions taken