A Quick and Dirty Guide to B-to-C Payment Systems
by Paul Zhang March 23, 2001
I. Payment Methods
To make money off the goods or services sold, the merchant needs to decide what kinds of payment to accept first. There are six types of commonly used on-line payment method --- digital cash, credit card, micro payment, smart card, digital check, and free email-based payment system( Korper and Ellis, 127 ).
Digital Cash
A customer prepays for electronic tokens that are anonymous and backed by a bank or financial institution like
eCash as recognized currency and stores it on the electronic wallet on his computer, mobile phone, etc. Before making a request for eCash currency, a customer installs a eCash software on the computer. The software sends request to the bank that backs up for the currency. The bank approves the request, generates the currency and sends it into the customers eCash wallet. To spend eCash, the customer makes purchase at a merchant site that accepts eCash. The merchant sends confirmation to the customer and concludes the transaction upon the customers approval. The merchant sends the currency to the eCash system for verification and deposit, initiating a confirmation message to the consumer that the payment has been accepted(http://www.digicash.com/Solutions/eCash_Currency.asp ).Credit Cards
Credit card is so far the most popular payment method for on-line purchase. Ninety-eight percent of purchase on the web is made by credit card while it accounts for 20% purchase in the physical world. A major reason for the popularity of credit card in e-commerce is due to the Federal Reserve Boards consumer protection law which limits consumer liability for credit card fraud to $50 (Korper and Ellis, 134 ). The law gives consumers a lot more confidence to use credit card payment than other payment methods. When a customer forwards an online order form including credit card numbers and its expiration dates to the merchant sever via a web browser, the payment information is secured by SSL ( Secure Socket Layer) protocol. The merchant server combines that information with merchant identification and forwards to merchants financial institution. From there, the information is sent to the credit card issuers bank for approval or decline of payment authorization. Then the credit card issuers bank sends the response via merchants financial institution back to merchants server. Subsequently, the merchants server notifies the customer. Usually, the process of authorization takes 20 or less seconds. If the payment authorization is approved, the credit card issuer notifies the merchants bank to credit the merchant. The credit will be deposited into the merchants account daily. Usually, a merchant will be charged a fee of 2-5% of the sale for a transaction( Korper and Ellis 135 -8).
With the public key/private key encryption system, SSL protocol establishes a secure transmission of information between a browser and a server. And so, it ensures information is free from the peeking of a third party. However, it does not authenticate that the party behind the storefront is the rightful merchant ( Korper and Ellis 142). For example, a wrongdoer can easily obtain a domain name
http://www.citybank.com that can be mistaken as the real bank http://www.citibank.com. Through such mean, the wrongdoer can gather credit card numbers and abuse them far before the card holders notice these flouts. Also, it does not verify that the customer is the rightful card owner, and that whether there is sufficient credit on the card. ( Sweet ).Another payment protocol, SET ( Secure Electronic Transaction ) is a standardized industry-wide protocol for secure transmission of sensitive information over a public network. For online payment, it provides an extra layer of security by "hiding card number from the merchant and integrate information flow all the way from customer to merchant to merchants financial institution to credit card issuers bank"(
Manasse Slide11).Micro Payment
Micro payment is a payment method that enables especially content providers to charge the customers a miniscule amount of money ( usually less than a dollar ) for a pay -per -view movie, music, video game, article etc. A major advantage of micro payment is that every payment a customer made to a merchant does not go through bank or credit card company. Thus it saves those expensive transaction fees. There are debit-based micro-payment and credit-based micro payment.
Debit micro payment
Using a wallet software installed on his computer, the customer transfer fund from his bank account or his credit card account into his or her wallet software. Then the wallet automatically debits a micro sum of fund from the balance for every purchase made at a web-based store. Here are some business model built upon debit micro payment system. For further details on how it works, please visit
http://www.millicent.com , http://www.qpass.com, and http://www.cybergold.com.Credit micro payment
Microsoft Wallet is a credit-based micro payment system built into Explorer 4 and above. Microsoft collects all the charge a customer made and pays for it and then send the customer a monthly bill. Since Microsoft has the financial muscle to get vendors to support it, it is popular in Australia ( Korper and Ellis 130-131).
Smart Cards
"[Smart cards] look like ordinary credit cards, but they contain microchips that are programmed to store and update an amount of electronic cash currency and relevant information. Smart cards can be used at pay phones, vending machines, or grocery stores. With special hardware installed, smart cards can be plugged into your workstation [if it comes with smart card reading device] making financial transactions over the Internet. Stored data is locked on the card until the card holder present a password that unlocks the card. Encryption keys are written into the chips so that they cannot be copied"( Sweet).
Today, American Express Blue is the only smart card designed for online shopping. It is used in conjunction with Online Wallet, which is a free online service that automatically fills an purchase order with the card holders billing and shipping information after the card holder inputs a security pin( Korper and Ellis 132).
Electronic Checks
"Electronic checks are signed and endorsed using digital certificates. The certificates authenticate the payer, the payer's bank, and the payer's bank account. Customers register with a third-party account server before they are entitled to write electronic checks. Once registered, a customer can contact a seller and send an electronic check for the amount needed. The check and its digital certificates authorize the transfer of funds from the account against which the check was drawn to the account to which the check was deposited. It is really quite similar to using an ATM card at a retail establishment"( Sweet).
Free e-mail based payment system
"Some new (Fall 1999) free email-based payment systems, including
PayPal and Flooz, bill the sender's credit card or bank account, or deduct the payment from an account prepaid by check or money order. The recipient will be notified by e-mail. PayPal recipients may receive payment by check, or have it directly deposited to a bank account; Flooz recipients may use their payments at certain online merchants" (http://www.transaction.net/payment/micro.html ).II. Enabling Electronic payment
After deciding to accept what kinds of payment methods, an e-commerce merchant needs to enable the electronic payment. The enabling process includes setting up a merchant register, establish an account with both an Internet Payment Service company and an financial institution ( a bank usually) and implementing credit card Verification.
Merchant Register
A merchant register represents the software that the merchant uses to exchange payment and order information with the customer. Most of merchant registers support various payment methods, security protocol like SET and SSL; and integrate completely with a merchants storefront; and is supported by a wide variety of financial institutions. VPOS of
VeriFone , CommercePoint eTill of IBM, and CashRegister of CyberCash are some versions of merchant register (Korper and Ellis 137).Internet Payment Service
An Internet Payment Service acts as an intermediary between the merchant register and the financial institution. The service provided by companies like
CyberCash or VeriFone delivers the payment information from merchants storefront through banking network. Thus it enables the merchant to accept payments. An quality internet payment service provides SSL protocol security and SET encryption and authentication. Also, it features real-time payment methods, scalability in transaction volumes and payment features, flexibility in payment methods and has a good relationship with diverse financial institutions ( Korper And Ellis 138).Financial Institutions
Among the six payment methods described above, credit card payment method requires some extra work before the credit can be deposited into the merchants designated bank account. The merchant must contract with the financial institution on the terms of accepting credit card payment and " direct the institution to set up the account to accept credit cards using the merchants choice of Internet payment services. The whole process will take two to fourteen working days to complete" ( Korper and Ellis 138 ).
Implementing Credit Card Verification
"The final phase of enabling electronic transaction is to set up credit card verification system. Each solution vendor has specific instructions for incorporating verification services into its commerce software. As an example, let us walk through the
CyberCash procedure for implementing credit card verification. The merchant registers withCyberCash,downloads the software, and applies for a merchant bank account. The bank accepts the application and then notifies CyberCash. CyberCash enables cash register functionality and e-mails the merchant a notification. The merchant configures the storefront for CyberCash and retrieves setup information from CyberCash, and enters it into the storefront and submits a test transaction. Assuming that everything works, CyberCash activates the service upon the merchants request. Finally the business to consumer e-commerce is up and running"( Korper and Ellis 138).
Works Cited
Korper, Steffano and Ellis, Juanita. The E-Commerce Book : Building the E-
Empire 2nd Edition. Academic Press, 2001.
http://www.digicash.com/Solutions/eCash_Currency.asp.
http://www.transaction.net/payment/micro.html
Sweet, Lisa.
Internet Business http://www.zdnet.com/enterprise/e-business/http://www5.zdnet.com/products/stories/reviews/0,4161,100620,00. html.
Manasse, Mark S. "Electronic payment, microcommerce, and digital cash
systems"http://www.db.stanford.edu/dbseminar/Archive/SpringY99/spring99/manasse-slides/index.htm