Started by Gio Wiederhold, 26 Jan 2000, updated 25 Feb 2002, 21 Feb 2004, 13,14 May 2005.
We have now project for everyone, but not yet many samples of plans or webpages.
What I expect for the final submission is a pointer to a working URL. Check that it works externally by having a friend or family log-in remotely. If background is needed that can be on a linked web page, but in general the page(s) should be self explanatory
It is most important to define the audience and then what benefits your project provides to them. That avoids wasting the reader's time. (I am likely not in the intended audience you address, but my job is to read your work anyhow).
Note that in this course programming is not the end objective, but understanding is.
We talked about protecting the material you present on your web page –i.e., your intellectual property. You may wish to protect it, but enforcement is hard – lawyers are expensive.
Copyright is automatic (too automatic?), but you can strengthen your legal position
1. by inserting © your name, year
Manually the copyright symbol can be inserted in HTML as © or ©
2. depositing a copy with the library of congress's copyright center
For code you only have to deposit enough to assure its uniqueness, that reduces
the risk of being actually copied
You may decide to follow open source conventions, and just keep things public, with a request that copiers acknowledge you. There is a tradeoff between money and fame from your work.
If a website is kept up-to-date, that lowers the benefits to the copier, since then keeping the copies up-to-date, while diverting the benefits is then much harder.
For innovative work, i.e., research projects in general there are some rules that I have collected, that I will copy now. Decide if and to what extent they apply to you:
Heilmeyer's
Catechism:
1
What is the problem, why is it hard?
2
How is it solved today?
3
What is the new technical idea; why can we succeed now?
4
What is the impact if successful?
5
How will the program be organized?
6
How will intermediate results be generated?
7
How will you measure progress?
8
What will it cost?
[George
Heilmeyer, ex ARPA director, then TI, GE Aero, then
at Bellcore, retired?]
What are you doing for
whom [Heilmeyer's Litany]
Don't issue rifles to
the band in an effort to be relevant [D.E.Liddle,
Interval Res. Corp.]
What does the last statement mean?
Presentations should be attractive, include details regarding quality and benefits obtainable from the end-users point-of-view
Consider fungible versus unique goods
Consider return policies and problems when you sell things.
Will you have to collect money from customers –
with the attendant costs and trust issues.
Would PayPal work for you – see Business Week, 23 My 2005, p.105.
(yes: 9 days from the date of this message)
Can your webpage be sponsored?
· By a trade or scientific organization
· By a government agency
· By a commercial company for goodwill?
1. Think of the reader - this is main admonition from which everything else derives.
The reader is by default a person like you, but you should identify the intended audience specifically. In that case so say politely (for this section)
"This article is intended for readers that have not had substantial experience in writing for an on-line audience".
1. The reader wants to get as much actionable information as possible in a small amount of time.
2. The reader will get annoyed if misled by poor title, introduction, obsolete time.
3. Since a display screen shows fewer lines than a paper page, be more careful with the amount presented and with white space.
4. When material consists of lists, consider the magical number 7 ± 2, which is related to short term memory.
Motivating
introduction -- not so sales-ish that person will be
misled into reading irrelevant stuff
Have an
overview on the initial page, with links to details.
Good
navigation to top, to next item, back, to overview, citations, etc. on all
pages.
External
references reached by hyperlinks with the attribute new page:
Target="blank_">.
Don’t refer to other
material by position: i.e., do not use:
·
`currently' since you don't know when stuff is going
to be read, say `in 2005'
·
the 'second
point made above'
·
minimize 'this'
'that', 'he', 'she' so that no mental movement is needed among contexts.
Pictures and
symbols can make web pages more attractive, but don't overdo it.
Any pictures,
graphics, background should help and be relevant, not distract.
Use color and fonts consistently, I (Gio) use, for instance, always green
for databases, blue for customers, red for innovation, and yellow for
research topics. That convention is used on all other slides in the
presentation. If you use a sans-serif
font (as here), then use sans-serif font when referring to the items in the
text. |
|
Make the flow in a diagram follow a simple line, typically Left top to
Right bottom, a very natural direction for readers. But . . . |
|
If you want to project optimism, make the flow go from Left bottom to
Right top, but reinforce the flow through placing of content along that axis,
or placing a light, yellow left-bottom to right-top arrow below the contents. |
target="blank_" after the URL link, before the closing > bracket.
Test all your links, to make sure they don't create the
dreaded "Error 404 page not found" message.
Standards are a tool in competition. They can be set by a
When starting a business, one has to make decision on what standards to adopt.
Often need multiple standards, say DTD for suppliers of material, DTD for selling products.
Top level standard organization is ISO (International Standard OrganizatioN0