Started by Gio Wiederhold, 26 Jan 2000, updated 25 Feb 2002, 21 Feb 2004, 13,14 May 2005.
We have now project for everyone, but not yet many samples of plans or webpages.
What I expect for the final submission is a pointer to a working URL. Check that it works externally by having a friend or family log-in remotely. If background is needed that can be on a linked web page, but in general the page(s) should be self explanatory
It is most important to define the audience and then what benefits your project provides to them. That avoids wasting the reader's time. (I am likely not in the intended audience you address, but my job is to read your work anyhow).
Note that in this course programming is not the end objective, but understanding is.
We talked about protecting the material you present on your web page –i.e., your intellectual property. You may wish to protect it, but enforcement is hard – lawyers are expensive.
Copyright is automatic (too automatic?), but you can strengthen your legal position
1. by inserting © your name, year
Manually the copyright symbol can be inserted in HTML as © or ©
2. depositing a copy with the library of congress's copyright center
For code you only have to deposit enough to assure its uniqueness, that reduces
the risk of being actually copied
You may decide to follow open source conventions, and just keep things public, with a request that copiers acknowledge you. There is a tradeoff between money and fame from your work.
If a website is kept up-to-date, that lowers the benefits to the copier, since then keeping the copies up-to-date, while diverting the benefits is then much harder.
For innovative work, i.e., research projects in general there are some rules that I have collected, that I will copy now. Decide if and to what extent they apply to you:
1 What is the problem, why is it hard?
2 How is it solved today?
3 What is the new technical idea; why can we succeed now?
4 What is the impact if successful?
5 How will the program be organized?
6 How will intermediate results be generated?
7 How will you measure progress?
8 What will it cost?
[George Heilmeyer, ex ARPA director, then TI, GE Aero, then at Bellcore, retired?]
What are you doing for whom [Heilmeyer's Litany]
Don't issue rifles to the band in an effort to be relevant [D.E.Liddle, Interval Res. Corp.]
What does the last statement mean?
Presentations should be attractive, include details regarding quality and benefits obtainable from the end-users point-of-view
Consider fungible versus unique goods
Consider return policies and problems when you sell things.
Will you have to collect money from customers –
with the attendant costs and trust issues.
Would PayPal work for you – see Business Week, 23 My 2005, p.105.
(yes: 9 days from the date of this message)
Can your webpage be sponsored?
· By a trade or scientific organization
· By a government agency
· By a commercial company for goodwill?
1. Think of the reader - this is main admonition from which everything else derives.
The reader is by default a person like you, but you should identify the intended audience specifically. In that case so say politely (for this section)
"This article is intended for readers that have not had substantial experience in writing for an on-line audience".
1. The reader wants to get as much actionable information as possible in a small amount of time.
2. The reader will get annoyed if misled by poor title, introduction, obsolete time.
3. Since a display screen shows fewer lines than a paper page, be more careful with the amount presented and with white space.
4. When material consists of lists, consider the magical number 7 ± 2, which is related to short term memory.
Provide value: always include in an article some intellectual contribution of your own, typically what you think is the reason for success or failure of what you have found, and how those factors will affect what the future will bring.
Use color and fonts consistently, I (Gio) use, for instance, always green for databases, blue for customers, red for innovation, and yellow for research topics. That convention is used on all other slides in the presentation. If you use a sans-serif font (as here), then use sans-serif font when referring to the items in the text.
Make the flow in a diagram follow a simple line, typically Left top to Right bottom, a very natural direction for readers. But . . .
If you want to project optimism, make the flow go from Left bottom to Right top, but reinforce the flow through placing of content along that axis, or placing a light, yellow left-bottom to right-top arrow below the contents.
If leaving the current page will cause a loss, maybe because you have collected an interaction, then bring up a pop-up window with some warning, as `Are you sure you want to loose the collected information?"
Since during your writing you were involved with yourself, that writing will reflect your viewpoint. When done, take a break and reread what you have written a day later, from a clean point-of-view, or have someone else read it.